UNVEILING THE MAGIC OF OCCASION DRESSING

As we eagerly anticipate the spectacle of Royal Ascot, where the pinnacle of racing, hospitality, and style converge on the grandest stage, we invite you to immerse yourself in the essence of this prestigious event.

The 2024 Royal Ascot Lookbook, curated under artistic direction of celebrated British fashion designer Daniel Fletcher, stands testament to the Royal Meeting’s unmatched allure and timeless elegance, serving not only as a preview but as a source of inspiration for your own sartorial journey.

From quintessentially Ascot attire to vintage-inspired looks and relaxed formalwear, the Lookbook invites you to join us in celebrating the elegance of occasionwear at the foremost event in the social calendar.

EMBARK ON A STYLISH JOURNEY WITH FIVE CAPTIVATING EDITS

This year's Lookbook presents five curated edits that effortlessly blend styles suitable for all enclosure dress codes: The Best of British Edit, The New Guard Edit, The Conscious Edit, The Luxury Edit, and The Tailoring Edit. Keep an eye out for nods to racehorse names woven into these inspired looks.

While the official Royal Ascot Dress Code remains unchanged, these edits aims to inspire racegoers to elevate their raceday dressing. Whether that be to re-wear something from your wardrobe in a new way, create something yourself from scratch, or go out and discover new designers leading the way in fashion. Take this as your cue to think bold, think big, think Ascot.

“Be it flamboyant or understated, Royal Ascot gives us the chance to dress up and encourages freedom of expression through dressing."

- Daniel w Fletcher.

VIEW LOOKBOOK

DANIEL W. FLETCHER ANNOUNCED AS ROYAL ASCOT’S FIRST EVER CREATIVE DIRECTOR

Ascot Racecourse has announced the appointment of its first ever Creative Director with the much celebrated British fashion designer Daniel Fletcher being appointed for 2024.

Fletcher himself expressed enthusiasm for the role, citing his longstanding appreciation for Royal Ascot's tradition and fashion, making the opportunity to be its Creative Director immensely thrilling.

With his designs previously adorned by celebrities like Eddie Redmayne and Alexa Chung, Fletcher's appointment signals a promising evolution in Royal Ascot's fashion narrative.

“I’m keen to encapsulate the rich heritage of the racecourse and unique dress codes, whilst adding a contemporary twist.”

- Daniel w Fletcher.

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UNVEILING THE MAGIC OF OCCASION DRESSING